Welcome to Backbone @ Holden Advisors.

Log in to get started on the path to improved negotiations, increased price capture, and better outcomes

BEGIN YOUR LEARNING JOURNEY

Three steps. One program.

Backbone engages the commercial team in three phases to increase retention and reinforce change to drive results.

PREPARE

Complete foundational learning to maximize your experience

PARTICIPATE

Apply the principles to your own book of business

PRODUCE

Implement the program to achieve impactful results

Join your team

Get started below to learn the comprehensive framework that will help you to defend price, protect value, and improve customer outcomes.

Your program will hone your skills to help you defend price, articulate value, and drive the conversation

Develop an outside-in perspective to learn what your customer cares about and why

Understand the financial value that you deliver and how it impacts your customer’s bottom line

Diagnose buyer type, map the buying center and build a relationship with the decision-maker

Build scenario-specific negotiation tactics designed to achieve higher prices

START YOUR BACKBONE JOURNEY